Ballin My Life Away - Basketball Services was founded in 2017 by Juliane Höhne. Höhne graduated 2008 with a Master of Science, majoring in Biology, from Purdue University Fort Wayne. After playing Basketball in the German youth and winning several German Championship titles, as well as playing for the IPFW Mastodons, Höhne went on playing professionally for 7 years in countries such as Italy, France, Belgium and Germany before becoming a coach on German D1 and D2 teams, as well as youth teams. Höhne coached youth teams in France and Italy as well. Meanwhile, she owns the A-License of the German Basketball Federation and the Master-Fitnesstrainer-License of the German Gymnastics Federation.